Is Your Influencer Marketing Part of Your GEO Strategy? It Should Be.

Search is changing. Not slowly, not eventually. Right now.

A growing number of people are skipping Google entirely and going straight to ChatGPT, Perplexity, or Claude to get answers. They're asking questions the way they'd ask a knowledgeable friend, and they're getting direct, confident responses in return. No list of ten blue links. No scrolling past ads. Just an answer.